That pretty much sums up nearly every trial recruitment conversation, if there was one.
So, what stops people from enrolling? Well, where do we start? Because the reasons can be anything from race and culture to confusion and mis-information.
Using what we call the Hū Biomarker, we’re measuring and understanding the motivations, biases, and behaviors that affect healthcare decision-making. With this, we know what support and information people need in order to become motivated clinical trial participants.